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July 14, 2010/FOR IMMEDIATE RELEASE / High-res photo available upon request
Media Contact: Marla Carpenter, 770-3337, carpem@uncsa.edu



Combined with "Nutcracker," More than Half-a-Million Dollars Brought in by Performances for Scholarships during 2010-11


WINSTON-SALEM – With tremendous support from the community, the state and beyond, Oklahoma! grossed more than $1 million for the University of North Carolina School of the Arts (UNCSA), Chancellor John Mauceri has announced.  

After production and associated expenses, the show and the gala netted the School of the Arts more than $330,000 for student scholarships. It represents the first time the School of the Arts has ever generated as much revenue for scholarships with a production. 2007’s West Side Story netted approximately $325,000 for student scholarships.

Chancellor Mauceri said that it is astonishing that about the same amount of scholarship proceeds resulted from Oklahoma!, given the worldwide fiscal crisis that hit in 2008-09 and has continued to impact the economy. But he said it also speaks to the excitement that surrounded the first all-school production since West Side Story.

“We are grateful for the support we received from our enthusiastic audience members, our tireless volunteers, our many corporate sponsors, and the foundation support that made our production possible,” said Chancellor Mauceri, who was the show’s musical director and conductor. “Because of them, talented and deserving students will be able to study at UNCSA, and the school’s profile has been raised across North Carolina and the nation.”

Coverage of the show in North Carolina ranged from numerous Piedmont Triad outlets to Our State magazine to savorNC magazine, and nationally, from playbill.com to broadwayworld.com to theatremania.com. Trade publications such as Live Design and Stage Directions also took note of the extraordinary production.

Laurey and Curly
Photo by Donald Dietz

Rebecca Moyes and Kyle Guglielmo as Laurey and Curly

Ado Annie and Will Parker
Photo by Donald Dietz

Jennifer Webb and Charles Osborne as Ado Annie Carnes and Will Parker

Oklahoma!, together with UNCSA’s production of The Nutcracker ballet in December 2010, brought in more than half-a-million dollars during 2010-11 for student scholarships. “This money was raised by everyone,” Chancellor Mauceri said, “especially our students, who were ‘doing their schoolwork’ by performing on stage, in the orchestra pit, or behind the scenes in supporting these productions.”

More than 400 students were involved in the Oklahoma! production, while nearly 250 students were involved in The Nutcracker.

Total revenue generated from Oklahoma! included more than $484,000 in ticket sales, $291,000 in gala/after-party revenue, and $223,000 from production underwriters, including corporate sponsors and foundation grants. Other revenue included program ad sales, T-shirt sales and costume/props rental.

Rodgers & Hammerstein’s Oklahoma! changed musical theatre forever with its innovative integration of music and dance. From April 28-May 8, 2011, UNCSA presented a faithful re-creation of the original 1943 Broadway production, including the original Agnes de Mille choreography as well as many elements of the stage and costume designs. Nearly 10,000 people saw the show at the school’s Roger L. Stevens Center in downtown Winston-Salem.

Thanks to a grant from the A.J. Fletcher Foundation, Oklahoma! was filmed and will be broadcast over UNC-TV at a date to be announced. The purpose of the grant, half-a-million dollars, or $100,000 a year for five years, is to expose statewide audiences to UNCSA’s talented students by broadcasting their performances over UNC-TV.

The University of North Carolina School of the Arts is the first state-supported, residential school of its kind in the nation. Established as the North Carolina School of the Arts by the N.C. General Assembly in 1963, UNCSA opened in Winston-Salem (“The City of Arts and Innovation”) in 1965 and became part of the University of North Carolina system in 1972. More than 1,100 students from high school through graduate school train for careers in the arts in five professional schools: Dance, Design and Production (including a Visual Arts Program), Drama, Filmmaking, and Music. UNCSA is the state’s only public arts conservatory, dedicated entirely to the professional training of talented students in the performing, visual and moving image arts. For more information, visit www.uncsa.edu.