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 Corporate/Foundation Giving

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Corporations and Foundations provide essential operating and project support for the University of North Carolina School of the Arts (UNCSA). The School of the Arts offers a wide array of giving opportunities, including event sponsorship and advertising, annual giving, and naming opportunities including facilities, programs, scholarships and endowed funds.


BusinessLINK is the connection between leaders in the community and UNCSA. An important piece of the UNCSA mission is “collaborat(ing) with educational, cultural, civic, business and other partners to promote the universal importance and innovative impact of the arts to our society.” UNCSA welcomes the interest and inquiry of corporations and business professionals, in the community and state-wide, looking to achieve maximum impact with their marketing and charitable resources.

BusinessLINK is a mechanism for you to involve your company now in the high quality performances of UNCSA through...

Sponsorship. Advertising. Charitable Giving a level suitable for your company.

UNCSA offers myriad opportunities for you to gain exposure for your company and connect with our discerning audience. Major productions include The Nutcracker ballet and UNCSA all-school musicals, such as West Side Story in 2007 and Oklahoma! in 2011, which attracted total audiences of over 11,000.

This year's performances calendar is composed of over 300 recitals, concerts, plays, musicals, dance showcases, film screenings, and much more. Each one represents an opportunity for you to support UNCS's dual mission of educating students and presenting artistically excellent works for the benefit of this community.

Chancellor's Circle Sponsor: $25,000 and up
Producing Sponsor: $10,000 and up
Directing Sponsor: $5,000 and up
Performing Sponsor: $2,500 and up
Sustaining Sponsor: $1,000 and up
BusinessLINK Champion: $500 and up
BusinessLINK Member: $250 and up

Benefits are provided at each level of support and can be custom tailored to meet your needs. These may include recognition for your company, tickets to concerts and events, and special access to performers and backstage areas, to name a few. A business that enters into one of these mutually beneficial partnerships with UNCSA automatically becomes a member of BusinessLINK.


We look forward to strategizing with you to meet and exceed the goals that you and your company wish to achieve through a partnership with UNCSA.

Partnership Form (pdf)

Information about BusinessLINK Partnership levels (pdf)

Foundation Grants to UNCSA

Foundations support the important work of UNCSA by investing in capital projects, professorships and scholarships, and special initiatives and projects of the School that exceed the limitations of our state funding. Grants from Foundations, as well as from the National Endowment for the Arts and the Arts Council of Winston-Salem Forsyth County, fund numerous projects that enhance the curriculum, performances and programs of UNCSA.


Lettie Pate Whitehead Foundation

The Lettie Pate Whitehead Foundation is a private foundation in Georgia dedicated to the support of women in (or from) nine specified southeastern states: Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia. The Foundation devotes most of its resources to the Lettie Pate Whitehead scholarship program, which provides scholarship grants to schools and colleges for deserving female students. The Foundation also supports selected nursing homes and hospices in Georgia, North Carolina, and Virginia serving the needs of elderly women.

Lettie Pate Whitehead was born in Bedford County, Virginia, in 1872. In 1895, she married Joseph Brown Whitehead, a young attorney, and they made their home in Chattanooga, Tennessee.

In 1899, Mr. Whitehead and an associate secured an exclusive contract to bottle and sell Coca-Cola throughout most of the United States. Mr. Whitehead and his family moved to Atlanta in 1903 to further develop the Coca-Cola bottling business. It prospered, and Mr. and Mrs. Whitehead quickly became business, church and civic leaders in Atlanta.

Mr. Whitehead died in 1906 at the age of 42. Mrs. Whitehead immediately assumed responsibility for the family's business affairs, overseeing not only the expansion of the Coca-Cola bottling business, but also the family's real estate investments. Mrs. Whitehead became one of the first women to serve on the board of directors of a major American corporation, serving as director of The Coca-Cola Company for almost twenty years beginning in 1934.