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Nov. 10, 2009/For Immediate Release (HIGH RESOLUTION IMAGES AVAILABLE) Media (Only) Contact: Marla Carpenter, 336-770-3337, carpem@uncsa.edu UNCSA DESIGN & PRODUCTION STUDENTS TO LIGHT UP DOWNTOWN WINSTON-SALEM WITH A MESSAGE, NOV. 19-21 Depletion of World’s Resources and Population Growth Will Be Illustrated by Projections onto Pepper Building
WINSTON-SALEM – The long-awaited, much-talked-about Winston-Salem Light Project will return next week, for three nights only! This event, which is free and open to the public, will run the evenings of Nov. 19, 20 and 21, from 7 to 11 p.m. each day. Parking is available on the street or in surrounding parking decks. A large open lawn is available for people to gather to watch the show. The Winston-Salem Light Project, presented annually by the University of North Carolina School of the Arts (UNCSA) School of Design and Production, is a multimedia public art presentation using prominent downtown landmarks as the canvas. This year, the Pepper Building in downtown Winston-Salem, at 101 West Third St., will be the canvas. Last year, UNCSA students “lit” the Millennium Center using the styles of various artists. This year, UNCSA students will project up to 100 images onto the Fourth Street side of the Pepper Building during a 15-20 minute cycle. The cycles will run continuously, in a loop, from 7-11 p.m. each day.	Floating Cow
The images, which have been designed by four senior undergraduate lighting design students in the UNCSA School of Design and Production, will focus on depletion of the world’s resources, the environment and sustainability, and population growth. UNCSA School of Design and Production faculty member Norman Coates, who is director of the UNCSA Lighting Program, is again leading the Winston-Salem Light Project, which is headlining 6 Days in November in Winston-Salem (see thecityofthearts.com). “This year, the Winston-Salem Light Project will once again bring cutting-edge technology to create art, light and magic in Winston-Salem,” Coates said. “The Light Project was conceived to powerfully demonstrate the impact of light as an artistic medium in urban contexts. “This year’s project theme is ‘Re-Imagining Resources,’” Coates continued. “Each student will visually interpret the mind-numbing statistics we encounter daily concerning these issues. Unique images will illustrate the enormity of the issue and the creativity of the students.” The four students – John D. Alexander of Maryland, Alex Bright of Arizona, Emily McGillicuddy of New York State, and Rob Ross of Virginia – will take about four or five minutes each to address issues related to water, air, plants and animals, and fuel and oil. The students will also utilize the Fourth and Liberty Street sides of the Pepper Building to count to 7 billion, using 0s and 1s, in Base 2. The world’s population is expected to reach 7 billion in 2010. A fifth college senior, Robert Virzera of New York State, will be the production electrician. A total of 26 students in the Lighting Program at UNCSA are involved in implementing the event, which involves projecting digitally manipulated images onto the building façade with high-tech, large format projectors. There will be programs available – on recycled paper, of course – to explain the images that viewers will see. “We’re not trying to tell anyone what to do with their lives,” Coates said. “We’re just trying to illustrate statistics. “It’s no longer ‘save the Earth’; the Earth will be just fine,” Coates continued. “It’s ‘save humanity’ – because we’ve poisoned our environment, and we’re running out of resources.” The Winston-Salem Light Project is made possible with support from the Arts Council of Winston-Salem and Forsyth County, and from Wachovia – A Wells Fargo Company. ### “Imagine a grain of rice. Now, try to conceive of the amount of rice needed to feed the continent of Africa for one day. We can show you that. Think of how much oil one child will use in a lifetime – an image of thousands of barrels of oil (to scale, even). Think of how much that child could reduce his/her consumption through conservation and alternative energy – the image replaces that amount of oil with ‘green’ images. Imagine 7 billion people on this planet. We can show you what 7 billion looks like. The world is expected to reach that population in 2010, concurrent with the U.S. Census in 2010.” -– Norman Coates This event is part of the “6 Days in November” series of events and shows that highlight the city of Winston-Salem. Experience the City of Arts and Innovation! November 17-22, Winston-Salem celebrates its heritage as North Carolina’s center for crafts and arts. Visit TheCityOfTheArts.com for more information and details.
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Nov. 10, 2009/For Immediate Release (HIGH RESOLUTION IMAGES AVAILABLE)
Media (Only) Contact: Marla Carpenter, 336-770-3337, carpem@uncsa.edu

UNCSA DESIGN & PRODUCTION STUDENTS
TO LIGHT UP DOWNTOWN WINSTON-SALEM
WITH A MESSAGE, NOV. 19-21

Depletion of World’s Resources and Population Growth
Will Be Illustrated by Projections onto Pepper Building

WINSTON-SALEM – The long-awaited, much-talked-about Winston-Salem Light Project will return next week, for three nights only! This event, which is free and open to the public, will run the evenings of Nov. 19, 20 and 21, from 7 to 11 p.m. each day. Parking is available on the street or in surrounding parking decks. A large open lawn is available for people to gather to watch the show.

The Winston-Salem Light Project, presented annually by the University of North Carolina School of the Arts (UNCSA) School of Design and Production, is a multimedia public art presentation using prominent downtown landmarks as the canvas. This year, the Pepper Building in downtown Winston-Salem, at 101 West Third St., will be the canvas.

Last year, UNCSA students “lit” the Millennium Center using the styles of various artists. This year, UNCSA students will project up to 100 images onto the Fourth Street side of the Pepper Building during a 15-20 minute cycle. The cycles will run continuously, in a loop, from 7-11 p.m. each day.

Floating Cow

The images, which have been designed by four senior undergraduate lighting design students in the UNCSA School of Design and Production, will focus on depletion of the world’s resources, the environment and sustainability, and population growth.

UNCSA School of Design and Production faculty member Norman Coates, who is director of the UNCSA Lighting Program, is again leading the Winston-Salem Light Project, which is headlining 6 Days in November in Winston-Salem (see thecityofthearts.com). “This year, the Winston-Salem Light Project will once again bring cutting-edge technology to create art, light and magic in Winston-Salem,” Coates said. “The Light Project was conceived to powerfully demonstrate the impact of light as an artistic medium in urban contexts.

“This year’s project theme is ‘Re-Imagining Resources,’” Coates continued. “Each student will visually interpret the mind-numbing statistics we encounter daily concerning these issues. Unique images will illustrate the enormity of the issue and the creativity of the students.”

The four students – John D. Alexander of Maryland, Alex Bright of Arizona, Emily McGillicuddy of New York State, and Rob Ross of Virginia – will take about four or five minutes each to address issues related to water, air, plants and animals, and fuel and oil.

The students will also utilize the Fourth and Liberty Street sides of the Pepper Building to count to 7 billion, using 0s and 1s, in Base 2. The world’s population is expected to reach 7 billion in 2010.

A fifth college senior, Robert Virzera of New York State, will be the production electrician. A total of 26 students in the Lighting Program at UNCSA are involved in implementing the event, which involves projecting digitally manipulated images onto the building façade with high-tech, large format projectors.

There will be programs available – on recycled paper, of course – to explain the images that viewers will see. “We’re not trying to tell anyone what to do with their lives,” Coates said. “We’re just trying to illustrate statistics.

“It’s no longer ‘save the Earth’; the Earth will be just fine,” Coates continued. “It’s ‘save humanity’ – because we’ve poisoned our environment, and we’re running out of resources.”

The Winston-Salem Light Project is made possible with support from the Arts Council of Winston-Salem and Forsyth County, and from Wachovia – A Wells Fargo Company.

###

“Imagine a grain of rice. Now, try to conceive of the amount of rice needed to feed the continent of Africa for one day. We can show you that. Think of how much oil one child will use in a lifetime – an image of thousands of barrels of oil (to scale, even). Think of how much that child could reduce his/her consumption through conservation and alternative energy – the image replaces that amount of oil with ‘green’ images. Imagine 7 billion people on this planet. We can show you what 7 billion looks like. The world is expected to reach that population in 2010, concurrent with the U.S. Census in 2010.”
-– Norman Coates

This event is part of the “6 Days in November” series of events and shows that highlight the city of Winston-Salem. Experience the City of Arts and Innovation! November 17-22, Winston-Salem celebrates its heritage as North Carolina’s center for crafts and arts. Visit TheCityOfTheArts.com for more information and details.

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