Nov. 15, 2010 / PRESS REMINDER/PHOTO
OP (One rendering attached, others available)
WINSTON-SALEM LIGHT PROJECT, PRESENTED BY UNCSA, TO RETURN TO DOWNTOWN
Winston-Salem Light Project
“One City Block: Urban Revelations”
The School of Design and Production at
the University of North Carolina School
of the Arts (UNCSA),
Sunset to 11 p.m. nightly
Free and open to the public
What is it? A multimedia public art presentation dedicated to using technology and innovation to elevate awareness of the urban environment, while providing a unique visual experience. A means to give large-scale, hands-on experience to the lighting majors at UNCSA.
Where is it? Multiple locations in the downtown Fourth Street block between Cherry and Marshall streets
What will people see? The 2010 Winston-Salem Light Project will “re-imagine” the downtown area, including exteriors of the Winston-Salem Journal building, the Chatham Building, and the Nissen Building, as well as trees lining Fourth Street and the pedestrian bridge crossing Cherry Street. Cutting-edge, high-speed video, imaging software, media servers, projections, and LED technology will transform the downtown urban environment.
Who designed the project and who is implementing it? The 2010 Winston-Salem Light Project was designed by five college seniors in the UNCSA School of Design and Production, under the supervision of faculty member Norman Coates. A sixth college senior is the production electrician, while a sophomore is the master electrician. Non-senior lighting students provide the technical crew for the project.
Interested in a soundbite? “By juxtaposing the large, industrial scale with the personal, immediate experience of the pedestrian, the 2010 Light Project will provide an opportunity for participants to see their city in an entirely new light,” said UNCSA Director of Lighting Norman Coates. “By realigning objective experience, we are allowing the individual to reflect on themselves and the city of which they are a part.”
Who is Norman Coates? He has been on the lighting design
faculty in the UNCSA School of Design and Production
This is his third year producing the Winston-Salem
Light Project. To see other examples of his work, see
the November issue of American Theatre magazine, where
his lighting design for Triad Stage’s production of
The Glass Menagerie is featured in “Production
Notebook,” and the NASCAR Hall of Fame in Uptown
Charlotte, where he was chosen in a nationwide search to
design a show for the exterior light ribbon encircling
Read and see more about the Winston-Salem Light Project at: http://www.uncsa.edu/performances/featured2.htm
The 2010 Winston-Salem Light Project is made possible by support from the Arts Council of Winston-Salem and Forsyth County.
The 2010 Winston-Salem Light Project is a featured part of Six Days in November, which is supported by SunTrust Bank.