June 4, 2013/For Immediate Release

Media Contact: Lauren Whitaker, 336-734-2891, whitakerl@uncsa.edu





One of 33 institutions honored in Overall Improvement, of 994 eligible

WINSTON-SALEM – The University of North Carolina School of the Arts (UNCSA) has won a 2013 CASE Educational Fundraising Award, an honor given to superior fundraising programs at educational institutions across the country.

UNCSA was selected to receive an Overall Improvement Award in the Category of Public Professional or Specialized Institutions.

“This is terrific news for our school, and provides validation for what we have known all along,” said Robert L. “Rob” King III, who took over as chair of the UNCSA Board of Trustees on Jan.1

“Credit must go to the professionals in our Advancement Division, of course, but our administration – led by Chancellor John Mauceri, and including Chief Operating Officer George Burnette, Provost David Nelson, Chief Advancement Officer Mark Hough, and Director of Economic Development and External Affairs Jim DeCristo – and our board, led by former Chair Charlie Lucas, should also take a bow for this achievement,” King said. “It has been a true team effort.”

Hough, who joined the school last September as Chief Advancement Officer, said, “How rewarding for our fundraising efforts. I’m so proud of the dedicated people in our Advancement Division, and so grateful to our magnificent donors, who made this possible.”

Hough is a School of the Arts alumnus and parent of a step-daughter who is attending UNCSA. “Of course, we are all working to support the mission of our school, which is to prepare the performing, visual and moving image artists of tomorrow,” he added. “The bottom line is that we are all here for our students.”

CASE (www.case.org) is the Council for Advancement and Support of Education, a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.

The CASE Educational Fundraising Awards program recognizes overall performance and overall improvement in educational fundraising programs based on data submitted to the Council for Aid to Education’s (CAE) Voluntary Support of Education (VSE) survey. The survey is conducted annually by CAE and is co-sponsored by CASE and the National Association of Independent Schools. A CASE member institution is automatically eligible for the awards provided it has participated in the CAE survey for the past three years.

This year, 994 higher education institutions participated in the VSE survey. An independent data analyst narrowed the field to 412 institutions. Out of 412 colleges and universities considered, 68 higher education institutions won an award – 35 in Overall Performance and 33 in Overall Improvement.

Institutions are grouped and judged in categories roughly based on the Carnegie Classification. Judging is blind and data-driven. Judges select winners based on a multitude of factors: pattern of growth in total support, evaluation of what contributed to the total support figure, overall breadth in program areas, pattern of growth in each program area, pattern of donor growth among alumni donors and other individual donors, impact of the 12 largest gifts on total support, total support in relation to alumni base, and type of institution.

In selecting Overall Fundraising Improvement winners, judges use the factors to find significant program growth across the three years of data. Institutions are evaluated within appropriate peer groups, using different size and type classifications.


As America’s first state-supported arts school, the University of North Carolina School of the Arts is a unique stand-alone public university of arts conservatories. With a high school component, UNCSA is a degree-granting institution that trains young people of talent in music, dance, drama, filmmaking, and design and production. Established by the N.C. General Assembly in 1963, the School of the Arts opened in Winston-Salem (“The City of Arts and Innovation”) in 1965 and became part of the University of North Carolina system in 1972. For more information, visit www.uncsa.edu.