Social Media Guidelines

Social Media Guidelines

The Digital Media Department offers guidance and support to students, faculty and staff who manage UNCSA-related social media accounts across campus.

Best practices

UNCSA social media accounts are used as a form of digital communication with campus, the community and prospective students and families. They must be regularly updated, including frequent posts and timely responses to comments and questions.


Creating a new account

All new social media accounts must be approved, and a member of Digital Media must have administrative access to accounts at all times. Consider these questions first, then contact Hannah Callaway, Social and Digital Content Producer, to move forward with creating a new account.

  • What is the purpose?
  • Who is the intended audience?
  • Who is responsible for upkeep?
  • Where will I find content?
  • How often will updates be made?

Photo dimensions

Social media preferred photo dimensions change frequently, but the following is a list of suggested sizes. PicMonkey is a free tool for sizing photos. Photos should be hi-res when possible, and should not include unnecessary text or borders.

Please ask permission before using UNCSA logos on your account.

Type Size (in pixels)
Facebook – page cover photo 828x315
Facebook – profile photo 180x180
Facebook – group cover photo 820x250
Facebook – event cover photo 1920x1080
Facebook – photo in feed 470x236
Instagram – profile photo 180x180
will crop to circle
Instagram – photo in feed 1080 width for best quality 
Twitter – cover photo 1500x500 
Twitter – profile photo 400x400
Twitter – photo in feed 1024 width for best quality
Snapchat – Geofilter 1080x1920
YouTube – cover photo 2560x1440
YouTube – profile photo 800x800