Marketing & Communications

Marketing & Communications

The Office of Marketing and Communications has one goal: to promote the University of North Carolina School of the Arts as a world-class arts conservatory and one of the leading cultural institutions in the South. Our job is to increase general knowledge and awareness of, and bring positive attention to, UNCSA in order to build advocacy, appreciation, support for our mission. We achieve this by telling the stories of our talented and accomplished students, faculty, staff, alumni and friends over a variety of communications platforms. The office employs a staff of experienced professionals to produce the highest quality and accurate products and information.

The Office of Marketing and Communications bears primary responsibility for promoting, supporting and safeguarding the University’s public image through:

  • Strategic marketing and branding activities, including recruitment and institutional advertising;
  • Media relations and public relations;
  • Reputation management and crisis communications;
  • Management of the creation and production of institutional publications, such as recruitment collaterals and commencement programs; and
  • Promotion of our performances through public relations and advertising.

In addition, the office is responsible for:

  • Establishing and maintaining standards for articulating the university’s mission, vision, core values, and strategic goals through institutional messaging and standards of writing style, and the university’s visual identity through brand guidelines.
  • The dissemination of accurate information about the university in a timely fashion.
  • Providing advice and support to the chancellor and other senior-level administrators on communications issues.
  • Sharing information internally to build community and morale.

The office collaborates with the Office of Digital Media to ensure that all of the University’s external communications, including the web page and social media, adhere to branding guidelines and institutional messaging.

The office also supports the Division of Advancement in its fundraising efforts with communications vehicles, such as the UNCSA Magazine.