Nov. 15, 2010 / PRESS REMINDER/PHOTO OP (One rendering attached, others available)
Media Contact: Marla Carpenter, 336-770-3337, carpem@uncsa.edu


“One City Block: Urban Revelations” Is Focus of 2010

Winston-Salem Light Project

“One City Block: Urban Revelations

Presented by

The School of Design and Production at the University of North Carolina School of the Arts (UNCSA),

Tuesday through Saturday, Nov. 16-20

Sunset to 11 p.m. nightly

Free and open to the public

Nissen Building

What is it?  A multimedia public art presentation dedicated to using technology and innovation to elevate awareness of the urban environment, while providing a unique visual experience. A means to give large-scale, hands-on experience to the lighting majors at UNCSA.

Where is it? Multiple locations in the downtown Fourth Street block between Cherry and Marshall streets

What will people see? The 2010 Winston-Salem Light Project will “re-imagine” the downtown area, including exteriors of the Winston-Salem Journal building, the Chatham Building, and the Nissen Building, as well as trees lining Fourth Street and the pedestrian bridge crossing Cherry Street. Cutting-edge, high-speed video, imaging software, media servers, projections, and LED technology will transform the downtown urban environment.

Who designed the project and who is implementing it? The 2010 Winston-Salem Light Project was designed by five college seniors in the UNCSA School of Design and Production, under the supervision of faculty member Norman Coates. A sixth college senior is the production electrician, while a sophomore is the master electrician. Non-senior lighting students provide the technical crew for the project.

Interested in a soundbite? “By juxtaposing the large, industrial scale with the personal, immediate experience of the pedestrian, the 2010 Light Project will provide an opportunity for participants to see their city in an entirely new light,” said UNCSA Director of Lighting Norman Coates. “By realigning objective experience, we are allowing the individual to reflect on themselves and the city of which they are a part.”

Who is Norman Coates? He has been on the lighting design faculty in the UNCSA School of Design and Production since 1990: http://www.uncsa.edu/designandproduction/faculty4.htm.  This is his third year producing the Winston-Salem Light Project.  To see other examples of his work, see the November issue of American Theatre magazine, where his lighting design for Triad Stage’s production of The Glass Menagerie is featured in “Production Notebook,” and the NASCAR Hall of Fame in Uptown Charlotte, where he was chosen in a nationwide search to design a show for the exterior light ribbon encircling the building.

Read and see more about the Winston-Salem Light Project at: http://www.uncsa.edu/performances/featured2.htm



The 2010 Winston-Salem Light Project is made possible by support from the Arts Council of Winston-Salem and Forsyth County.

ArtsCouncil Logo_Color-Black Text                   CityOfArtsInnovation_4C

The 2010 Winston-Salem Light Project is a featured part of Six Days in November, which is supported by SunTrust Bank.