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Sept. 18, 2013/FOR IMMEDIATE RELEASE                     
Media Contact:  Scott Carpenter, Capture Public Relations & Marketing
                             336-722-9660, scott@capturevalue.com                   


All Tickets $5 Off from 10 a.m. to Noon (subject to restrictions) and
First 25 Tickets Purchasers Receive Nutcracker Prizes!

WINSTON-SALEM – Though it’s still too early for winter snowflakes, it is the season to plan for one of the most-anticipated events of the upcoming holidays:  the University of North Carolina School of the Arts’ (UNCSA’s) heralded production of The Nutcracker!  UNCSA will hold a special box office opening for The Nutcracker at the Stevens Center, located at 405 West Fourth Street in downtown Winston-Salem, on Saturday, Sept. 28 from 10 a.m. to noon.

The first 25 ticket purchasers at the box office opening will receive special Nutcracker prizes.  The box office opening will be the first opportunity to purchase tickets to The Nutcracker.  Attendance at last year’s production averaged 93 percent with several shows selling out.

While tickets for The Nutcracker will go on sale to the public officially on Monday, Sept. 30 at the UNCSA Box Office, the special Nutcracker box office opening kick-off event on Sept. 28 is a special “insider’s opportunity” to get Nutcracker tickets early. Those who purchase tickets during the event will be among the first to choose seats and are eligible to receive a $5 discount off each ticket (cannot be combined with any other discount). The $5 off per ticket is eligible for walk-up sales ONLY at the UNCSA Box Office at the Stevens Center on Saturday, Sept. 28 from 10 a.m. until noon. The discount is limited to six tickets per person.  

The Sept. 28 kickoff event at the Stevens Center also will feature a variety of FREE fun activities for the whole family including holiday refreshments, face painting, children’s crafts and a chance to have photos taken with characters from The Nutcracker! The Sugar Plum Fairy, the Mouse King, Clara, the Nutcracker Prince, and the Snow Queen will be on hand to pose with your child.  Get into the holiday spirit and get a jump start on your holiday cards!  Remember to bring your cameras.

The full performance schedule for the UNCSA production of The Nutcracker is: Dec. 13, 14, 19, 20 and 21 at 7:30 p.m. and Dec. 14, 15, 21 and 22 at 2 p.m.

Photo by Rosalie O'Connor

Ticket prices (not including $5 presale event discount) are: Prime Orchestra, $75; Orchestra Center, $50-$55 for adults and $35-$38 for children 13 and under; Orchestra Sides and Front Balcony, $45 for adults and $30 for children 13 and under; Center Balcony, $33 for adults and $24 for children 13 and under; Rear Balcony, $25 for adults and $20 for children 13 and under.

UNCSA’s heralded ballet The Nutcracker has received rave reviews from critics and enthusiastic audiences since the reimagined production debuted in 2009 under the direction of Ethan Stiefel, former dean of the UNCSA School of Dance and now artistic director for the Royal New Zealand Ballet.  

Douglas Gawriljuk, a former faculty member of the UNCSA School of Dance who now teaches dance in West Palm Beach, Fla., will return to supervise the 2013 production of The Nutcracker. 

The immensely popular Tchaikovsky Nutcracker ballet music will be performed by the UNCSA Nutcracker Orchestra under the musical direction of special guest conductor Charles Barker, who is the Principal Conductor for the American Ballet Theatre. 

Since 2009, lighting for The Nutcracker has been by ABT Resident Lighting Designer and UNCSA School of Design & Production alumnus Brad Fields. New set pieces were designed by UNCSA Design & Production faculty member Howard Jones.  Costumes were designed by Kathryn E. Grillo and Carolyn Fay, staff at the UNCSA Dance Costume Shop.


As America’s first state-supported arts school, the University of North Carolina School of the Arts is a unique stand-alone public university of arts conservatories. With a high school component, UNCSA is a degree-granting institution that trains young people of talent in music, dance, drama, filmmaking, and design and production. Established by the N.C. General Assembly in 1963, the School of the Arts opened in Winston-Salem (“The City of Arts and Innovation”) in 1965 and became part of the University of North Carolina system in 1972. For more information, visit www.uncsa.edu.

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