About the Lab

About the Lab

The Media and Emerging Technology Lab (METL) was founded in 2017, by the School of Filmmaking at University of North Carolina School of the Arts, to both define and shape the impending evolution of how immersive story content will be created, consumed and told—in close collaboration with leading academic institutions and companies of North Carolina.




The lab exists and thrives through our corporate membership program. Member companies will be able to utilize our production resources and expertise for large or small projects as well as network with each other through our various hosted events, and engage with faculty and students across the multitude of disciplines and universities within North Carolina. Members will help to define, execute and leverage insights from METL’s research projects.

We work with leaders in the field, including Oculus (UNCSA was named a Next Gen Campus in 2017), Unity, Paramount Pictures, Technicolor and others.

School of Filmmaking

Ranked among the best programs in the world, UNCSA’s School of Filmmaking is one of the most hands-on, real world film programs anywhere. Beginning day one, students start working on film productions, gaining exposure to every facet of the discipline.  Faculty members boast extensive industry experience and notable alumni have graduated in every major—including Jeff Nichols, Danny McBride, David Gordon Green and Vera Herbert.

Contact Us

Media + Emerging Technology Lab, University of North Carolina School of the Arts, 1533 S. Main St., Winston-Salem, NC 27127

Ryan Schmaltz, Director

University Collaborations

UNC Chapel Hill
NC State
Wake Forest