UNCSA wins national and international marketing awards

Advertising and marketing materials for the University of North Carolina School of the Arts have won national awards from Higher Education Marketing Report and international awards from the Council for the Advancement and Support of Education (CASE), Chancellor Lindsay Bierman has announced.

Higher Education Marketing Report, which sponsored the 32nd Annual Educational Advertising Awards, awarded UNCSA four gold awards, a silver award and a bronze award. CASE, an international professional association serving more than 3,670 educational institutions, presented UNCSA with an Award of Excellence and a Special Merit Award.


“I applaud the continued success of Chief Marketing Officer Katharine Laidlaw and her staff in promoting our academic programs and student performances,” Bierman said. “I’m extremely proud of our Marketing and Communications team’s efforts to heighten our profile and highlight our mission.”

More than 1,000 colleges, universities and secondary schools submitted 2,250 entries to the Higher Education Marketing Report competition. Fewer than one third of the institutions received gold awards. UNCSA received gold awards for a series of full-page ads in Our State magazine, a recruitment brochure, a series of billboard advertisements, and the annual Performance Calendar.  The school won a silver award for its recruitment advertising campaign, and a bronze award for an advertising series in Dance Media magazines, which include Dance Magazine and Pointe Magazine.

CASE awarded UNCSA an Award of Excellence in graphic design for the Performance Calendar and a Special Merit Award for institutional advertising.

“Our investment in advertising and marketing collateral helps us not only to recruit the best students, faculty and staff, but also to expand our base of support,” Bierman said. “We love to tell our story and are honored by this prestigious recognition.”

by Lauren Whitaker

March 13, 2017