Increase reach, reputation and communications through digital platforms
UNCSA Campus
Increase reach, reputation and communications through digital platforms
Increase the reach of UNCSA stories through online communications. Support marketing and communication efforts on digital platforms. Leverage technology to keep our campus informed.
In Progress
Grow and maintain digital content strategy
- Increase video distribution channels through UNC-TV partnership. Evaluate other potential content-sharing partnerships.
- Optimize program pages and content for search engine ranking.
- Develop search engine optimized content in targeted search areas for recruitment marketing.
- Deliver increased engagement and exposure through promoted uncsa.edu video hub.
- Increase uncsa.edu sessions by 10% annually.
- Project Leads: Claire Machamer, CTO and Hannah Callaway, Digital Content Manager
Establish digital signage plan
- Establish a scalable solution for central content management that integrates with existing systems.
- Collaborate with communications to develop a strategic plan for screen locations and content.
- Develop technical support within Client Services.
- Project Leads: Claire Machamer, CTO and Elizabeth White, Web Producer
Evolve internal communications through the intranet
- Explore methods of password protecting areas of UNCSA Campus for collaboration; beginning with Art School Hubs.
- Collaborate with Client Services on Technology Support page.
- Project Lead: Elizabeth White, Web Producer
Implement Technolutions Slate CRM for Admissions
- Portal to streamline admissions process for students and back office operations for the department.
- Enable real-time drip communications plans for print and digital.
- Allow prospectives to reserve and cancel campus tours and open house attendance.
- Project Lead: Jeremy Serkin, CRM Manager
Planning
Implement audience development and lead generation strategies
- Establish key partnerships for content and social sharing.
- Embed calls to action in intuitive website locations.
Complete
Performance calendar optimization
- Integrate into OU Campus to conserve budget, increase organic reach and enable template improvements.
- Project Lead: Hannah Callaway, Digital Content Manager
COMPLETE - 9/2017
In-depth analysis of prospective student communications
- Review exisiting communications and provide strategic feedback for clarity and best practices.
- Project Lead: Jeremy Serkin, CRM Manager
COMPLETE - 03/2018
Improve recruitment communications and strategies for prospective students
- Decision was made to move away from Campus Management Radius to Technolutions Slate.
- Project Lead: Jeremy Serkin, CRM Manager
COMPLETE - 03/2018
Upcoming through 2021
- Increase employee productivity and communications through intranet personalization.
- Boost engagement and search ranking for program pages with the addition of concentration videos.
- Evolve website and template designs to improve user experience and remain current. Preliminary planning for site refresh.
- Develop integrations for image hosting with WebDAM.
- Continue to engage and post relevant content on social media channels with goal to increase website referrals by 10% annually.
- Implement Digital Signage Strategic Plan.