It's being called the breakup of the century. Universal Music Group (UMG) pulled its entire catalog from TikTok after its licensing agreement with the platform expired on Jan. 31, 2024. Music industry expert and consultant for UNCSA Media, Michael Winger, breaks down what you need to know about the fallout below.
"If you own what you create, you own the value of that work," Chancellor Brian Cole states, stressing that students must be taught about intellectual property rights. "It is what can be expected of a conservatory education."
UNCSA with generous support from the Thomas S. Kenan Institute for the Arts, has launched its first-ever media publishing arm, UNCSA Media, a mission-driven recording label that will feature the creative projects of faculty and alumni from UNCSA across all disciplines and offer curricular opportunities for students to gain practical career skills in intellectual property and entrepreneurship.