Powering Creativity: UNCSA launches largest-ever fundraising campaign

The University of North Carolina School of the Arts (UNCSA) has launched its most ambitious fundraising effort in university history—a $65 million comprehensive campaign called Powering Creativity: The Campaign for UNCSA.

Powering Creativity will help the university build the future of the arts by educating and inspiring the next generation of artists and creative innovators. The campaign’s $65 million goal centers around five pillars: scholarships ($25 million), faculty support ($8 million), innovation ($18 million), living and learning environment (facilities) improvements ($12 million), and community engagement ($2 million).

UNCSA leaders announced Powering Creativity—its first major fundraising campaign in decades—at an event in the School of Filmmaking’s Film Village on September 14.

“Remarkable work has been accomplished at UNCSA since our founding more than half a century ago,” said Ralph Womble, chair of the UNCSA Board of Trustees and co-chair, along with Charlotte’s Charles Lucas, of the Powering Creativity campaign leadership circle. “Our students and alumni are helping to shape the future of the arts and entertainment. We can’t wait to see what they will be able to achieve next, thanks to the support of our extraordinarily generous donors.”

The campaign will run until June 2021. UNCSA raised $53.5 million during the campaign’s quiet phase, which began with a lead gift of $5 million from beloved Chancellor Emeritus Alex Ewing in 2016.

UNCSA is poised to reach new heights and further establish its position as a leading cultural institution in the South.

Interim Chancellor Brian Cole

“UNCSA is poised to reach new heights and further establish its position as a leading cultural institution in the South,” said Brian Cole, UNCSA’s interim chancellor. “These five pillars represent the greatest areas of opportunity for the university to build on its remarkable accomplishments.”

The five pillars of the campaign, in more detail, include:

• $25 million for scholarships, which will transform UNCSA’s ability to recruit and retain top students, from North Carolina and beyond, and allow these emerging artists to refine their skills and master their crafts.
• $8 million to support faculty professorships and professional development, helping UNCSA to continue to attract and retain the most qualified and diverse faculty with deep expertise in cutting-edge techniques and a commitment to unparalleled mentorship.
• $18 million to support innovative initiatives in every corner of campus—from cutting-edge technology to new approaches of artistic creation and performance—to prepare students to tell timeless stories in relevant ways for today’s and tomorrow’s audiences.
• $12 million to update, enhance, expand and equip campus facilities in the living and learning environment to ensure that students have a dynamic training ground that allows them to perform at the highest levels.
• $2 million for community engagement, extending the university’s reach beyond campus and helping to infuse art into and increasing access for the entire community.